Smart Shift Event: October 28, 2010
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Simple steps, bright future:
Business and the
environment together.
Library
Books and Working Papers
The Sustainability Advantage by Bob Willard
Provides the first systematic quantification of the seven benefits of corporate sustainability strategies. Read more....
The Next Sustainability Wave by Bob Willard
Provides valuable insight into communicating with corporate leaders in their own language to bring about enlightened self-interest. Read more....
Sustainability Worksheets by Bob Willard
Download a copy of the Sustainability Worksheets of the fully customizable set of the worksheets in Excel format. Save it as your master version, and then play with it as you would any spreadsheet. All cells can be modified. Insert your company's financial and employee information, tune the stated assumptions to your own comfort and experience level, and make the business case your own by trying various "what if" scenarios.
Videos and Presentations
The Business Case for Sustainability
Bob Willard - well known author and acknowledged expert on business sustainability
The Business Case presentation describes the appropriate sustainability language to use with executives, the 5-stage corporate sustainability journey, the quantification of additional profits – at least 38% more for large companies and 66% more for small- or medium-sized companies (SMEs) – if executives integrate sustainability strategies with their business strategies and much more.
Watch the 3:00 minute trailer for the DVD presentation
http://www.sustainabilityadvantage.com/
Ahead of the Curve: Business responds to climate change (13:09 Min)
The video uses spokespersons from the EPA, DuPont, J&J, PG&E to make the case that paying attention to carbon footprints pays off.
http://seastudios.org/ahead_video_qt.php
Is CSR All About How Much Money You Can Spare for a Cause? (11:00 min)
The World Business Council for Sustainable Development (WBCSD) put together this video about the "Tomorrow's Leaders Group" and its process of taking the world's toughest problems and turning them into business opportunities. Released in May 2008, it includes “Bottom of the Pyramid” notions and renewable energy issues.
http://vcr.csrwire.com/node/8224
John Elkington on Corporate Responsibility (2:42 Min)
This HBR video by John Elkington is about how his new book, The Power of Unreasonable People, explains how a wide variety of Social Entrepreneurs are connecting with Base of the Pyramid (BOP) markets.
http://harvardbusiness.org/flatmm/comm/press/index.html?cm_mmc=press-_-pr-_-elkington-_-video
Less than 3 bags of garbage to the curb in a year! (6:39 Min)
Join Durham Sustain Ability Director, Shawn Williams and Roger’s First Local Lisa Patel on a tour of Shawn's home while he shares his energy saving and waste reduction tactics.
http://www.youtube.com/watch?v=836sXjXS878
The Story of Stuff (20:00 Min)
This is an impressive free 20-minute video on the down side of our current linear model of consumption and how it violates sustainability principles. It is clever, fast, information packed, and entertaining. The downside is that its anti-corporate subtext may turn off some audiences unless it is appropriately positioned, similar to the movie, “The Corporation.”
The Meatrix (3:33 min)
Graphic, clever, award winning animation of problems with factory farming as a parody of the Matrix. The Meatrix is the story we tell ourselves about where out meat and animal products come from. Take the red pill and find out the truth.
There are two sequels at the same web site:
The Meatrix 2: Revolting (4:12 min)
Meatrix II ½ (2:40 min)
The Miniature Earth (3:30 Min.)
Based on Donnella Meadows’ “State of the Village” report, it describes world demographics if the global population were equated to 100 people.
http://www.miniature-earth.com/me_english.htm
350 Animation (1:37 min)
Why 350 (ppm of CO2 in the atmosphere) is the red line for human beings, the most important number on the planet.
http://www.350.org/en/animation
State of the Eco-nomy (4:03 min)
As the price of oil creeps higher, finding new energy sources is more important than ever. But the search for alternatives, combined with environmental disruptions, is putting new pressures on other essentials like food.
http://vcr.csrwire.com/node/9683
Together We Can (3:01 Min)
Shows world leaders, celebrities, and ordinary people saying that we can make a difference together.
http://www.youtube.com/watch?v=QbOXRelBcXY&eurl=http://www.together.com/togetherwecan
One World Living (1:36 min)
Colin Grant from Visible Strategies introduces the One World Living Portal. This portal utilizes see-it™ to track our planet's progress to a sustainable future and will enable all citizens to play an active role in tackling climate change and other critical sustainability issues.
http://youtube.com/watch?v=a5docYBkUX8
Blessed Unrest: The Film short (~ 13 min)
This short, presented at the Aspen Ideas Festival in July 2008, is about the world’s first participatory film, resonant with Paul Hawken's bestselling book, Blessed Unrest. The film dramatizes the largest social movement of movements in history. The film, produced and directed by Paul Lussier, is made possible by a trailblazing technology. It is created entirely on the film’s website which provides the platform for the world's first participatory film studio, ushering in a new era of citizen filmmaking. The film will be released theatrically in 2009.
http://www.paullussiercompany.com/blessed_unrest/aspen_press.html
Climate: A Crisis Averted (4:20 Min)
A clever, short video by Renew US looking back to today from the future and how we avoided the climate crisis.
Al Gore on the planetary emergency at the 2008 TED conference (27:54 Min)
http://www.ted.com/index.php/talks/view/id/243
Chris Laszlo on Sustainable Value (2:25 Min)
Chris Laszlo’s promotional video for his latest book, Sustainable Value, is about how sustainability provides innovation and bottom-line opportunities.
http://www.sustainablevaluebook.com/laszlo_vid.html
IBM “Out of the Woods” Go Green Commercial (0:30 min)
A company boss considers an eco-friendly plan, but it's the money savings that sells him on it.
http://www.youtube.com/watch?v=UITH_PnWtlQ
The Front Fell Off (2:01 min)
This is a biting satire of corporate environmental PR stances.
http://www.youtube.com/watch?v=WcU4t6zRAKg
The Last Laugh (8:50 Min)
This is an excellent satirical explanation of the subprime mortgage crisis.
Green Your Business
DURHAM -- If the greenest part of a company is the front lawn in the summer, business owners may want to find other ways to be a friend to the planet.
That's why Durham Sustain Ability held a Green Business Trade Show in March. The day included seminars to show companies how to reduce their impact on the earth.
It can also put more green in business owner's pockets, executive director of Sustain Ability Shawna Mutton said.
"I think that right now, especially during these economic times, doing more with less makes sense," she said. "It's not just good for the environment, it's good for the bottom line."
Read the full story at www.newsdurhamregion.com.